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Research reports

Summary report on additional opticians' group and conclusions for all five groups

Qualitative research was carried out for Optrex toinvestigate the potential market for a new hard leans. This report is a summary of the latter two groups and isfollowed by conclusions that are derived from all fivegroups. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Summary report on additional opticians' group and conclusions for all five groups. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/summary-report-on-additional-opticians-group-and-conclusions-for-all-five-groups


Research reports

Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.

The research objectives were as follows:1. To examine current attitudes towards drinkingand the relative importance of spirits, beerand wine;2. To examine consumer purchasing patterns ofwine, other forms of alcohol and ancillaryproducts the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/winelands-and-competitive-retail-off-licences-on-behalf-of-findlater-mackie-ltd-and-barnaby-tarr-ltd-


Research reports

Quality Street TV commercials

Two new commercials have been developed for QualityStreet, based on the idea that people in the past haveshared so much in Quality Street and that Quality Streetis just as, or more, satisfying nowadays for sharing,for anybody and for any time. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Quality Street TV commercials. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/quality-street-tv-commercials


Research reports

Qualitative research into Gales Honey

The specific objectives of the research were:1. To assess the impact of strained clear honeyamongst regular users of clear honey; 2. To discover whether the new process willchange the respondent's attitudes towards andusage/purchasing patterns of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into Gales Honey. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-gales-honey


Research reports

Qualitative research into packaging for Jif Lemon Juice

Although Jif still has a dominant brand share in thisexpanding market, over the last two years there has beenconsiderable loss of share for Jif to the competitivebrands.The specific objectives of the research therefore were:1. To assess respondents'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into packaging for Jif Lemon Juice. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-packaging-for-jif-lemon-juice


Research reports

Qualitative research on concept development work into Bonjela

Earlier research on Bonjela suggested possibilities ofbrand expansion following increased awareness of theproduct from public advertising. It was consideredimportant to establish the probable extent of any problems which might occur if the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research on concept development work into Bonjela. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-concept-development-work-into-bonjela


Research reports

Qualitative research into instant oat cereal

Kelloggs have developed an instant oat cereal with addedwheat bran which has performed satisfactorily in producttrials. It is intended to launch the brand as a competitorto Lyons Ready Brek.The aims of the research were to elicit behavioural...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Qualitative research into instant oat cereal . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-instant-oat-cereal-


Research reports

Research report on Lyofil advertising concepts

FCB has been asked to develop the advertising, packagingand brand name for a new sanitary towel for Elida Gibbs. The new regular Lyotowel is to be town tested in May 1977and launched nationally at the beginning of 1978. Three conceptual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Research report on Lyofil advertising concepts. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-report-on-lyofil-advertising-concepts


Research reports

Quantitative research into a gas payment tv commercial

Wells O'Brien Ltd has developed an animated TV commercialwhich informs individuals of more palatable ways ofpaying for the gas they consume.Consumer research into this commercial was required inorder to:1. Determine the primary communication ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
×

Citation

, C. (1976a, October 01). Quantitative research into a gas payment tv commercial. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-a-gas-payment-tv-commercial